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Webinar: Responding to COVID Closures with Digital eCard Access: A County Library Case Study (PLA)

From PLA (Registration Link Below In Text): 

The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability to allow new cardholders access to e-resources and virtual programs during building closures. As part of its response to the pandemic, the staff at Sarasota County (FL) Libraries accelerated the launch of their digital library card (“eCard”) offering. The library had to reconsider long-standing policies, identify technology constraints and considerations, address issues of service area and availability to non-residents of the county, and determine how to promote the newly available eCard. Working together, the library systems and marketing staff were able to leverage their ILS and marketing platforms to create and launch their eCard within a few weeks of branches being closed to the public.

In this webinar, attendees will learn about the ins and outs of developing and launching digital library cards, including  how to identify goals and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The webinar will conclude with key learnings from the eCard launch and results of patron activity.

Learning Outcomes

At the conclusion of this webinar, participants will be able to:

  • Identify market audience for digital cards;
  • Understand the benefits and issues of issuing eCards; and
  • Identify and measure key performance indicators associated with issuing eCards and ongoing use.

Who Should Attend

This webinar is intended for library directors and administrators, systems librarians, marketing staff, public services and access staff, and circulation staff who wish to increase their understanding of the topic.


Heather GormanHeather Gorman has worked in academic, public, and school libraries for almost ten years. She is currently the digital services librarian at Sarasota County (FL) Libraries and Historical Resources, focusing on services and programs delivered to public through digital means.

Angela HunekAngela Hunek has worked in libraries for twenty-seven years, seventeen of those as circulation supervisor, then on to technical specialist, and finally ILS system administrator at Sarasota County (FL) Libraries and Historical Resources.

Andrea TaylorAndrea Taylor, technology coordinator at Sarasota County (FL) Libraries and Historical Resources, has over twenty years of librarianship experience. Starting out as a children’s librarian, she has worked in all areas of the public library with the last twelve years focusing on technology and its place in public libraries.

Ted FonsTed Fons is vice president of technology at Patron Point in Dublin, OH. He is a librarian with his MLS from Syracuse University with twenty-plus years serving libraries and the organizations that support them. A globally-recognized expert in library workflows and bibliographic metadata, Ted most recently held the position of executive director of data services at OCLC. Previously, he was a senior product manager and director of customer services at Innovative Interfaces.



Individual – PLA Personal Member $43.00
Individual – ALA Personal Member $59.00
Individual – Nonmember $59.00
Group* $129.00

*For purposes of group registration: PLA defines a group as up to 20 staff from a single library system logging in individually from multiple locations to participate in the live webinar broadcast. It will be the responsibility of the registrant to share the webinar login information with members of their staff who wish to participate. Also, group registration includes access to the archived recording for one year for unlimited staff at a registered single library system.

The registration fee includes access to the archived recording of the webinar for one year. If you register for the live webinar as an individual, then your access to the archived recording is for you alone. If you wish to share the archived recording with multiple people—viewing either on an individual basis or gathered together at one access point—then you must register for the live webinar at the group rate. Neither individual nor group registration includes permission to rebroadcast or redistribute this webinar. Thank you for your cooperation.

How to Register


Register Online

COVID-19 Support for Libraries and Librarians by Gena Chattin

Wednesday, September 23, 2020
2:00pm - 3:00pm
Time Zone:
Eastern Time - US & Canada (change)

Event Organizer

Gena Chattin

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