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Beyond Surveys: How to Measure Outcomes Using Alternative Data Collection Methods

Outcome measurement is a way for libraries to assess their impact on the people they serve and helps libraries answer the question, “What good did we do?” With a vast number of ways to collect outcomes, it may be overwhelming to identify which data collection methods to use. Choosing the methodology also depends on the library’s learning goals, time limitations, staff capacity and more. This webinar is designed to help libraries learn what methods are available to them, and the benefits and challenges to each. This webinar will highlight several methods, with an emphasis on focus groups. REGISTER NOW!

This webinar is the third in a series featuring Project Outcome’s Outcome Measurement Guidelines, designed to help guide and provide additional support for outcome-focused data collection. Past archives of this series, How to Develop Outcome Measures & Design Effective Surveys, presented on April 11, 2018, and Working with Partners: How to Plan for Collaborative Outcome Measurement, presented on January 31, 2018, are available for viewing.

At the conclusion of this webinar, participants will:

  • Know what Project Outcome’s Outcome Measurement Guidelines are and how they help support libraries’ data collection efforts;
  • Understand various types of outcome data collection methods, including pre-post measurement, skills tests, behavior observation, interviews, and focus groups; and
  • Be able to apply what they learned to conduct their own focus group in their library.


Emily Plagman
Project Manager for Project Outcome
Public Library Association



Holt Zaugg
Assessment Librarian
Harold B. Lee Library
Brigham Young University

Wednesday, July 18, 2018

Time: 1:00–2:00 PM Central

Who Should Attend:
This webinar is open to everyone but will be most helpful to libraries interested in measuring outcomes. The content and resources provided in this webinar are free but accessing them does require a Project Outcome account. PLA’s Project Outcome is free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. To learn more, watch this introductory video or register for free at www.projectoutcome.org.

Cost: FREE

THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED. You can register for this webinar until it begins, or until space is no longer available, whichever comes first.


Wednesday, July 18, 2018
2:00pm - 3:00pm
Online Webinar
Online Webinar

Event Organizer

Heather Campbell Shock

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