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Message Dissemination During a Crisis: Columbus Metropolitan Library’s Main Library Shooting (A LYRASIS Second Friday Event)

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Libraries are faced with unique challenges in a 24-hour news cycle world. Libraries must be ready to communicate quickly about any crisis impacting their reputation. Effective crisis management in the new media era is defined not only by the message, but by the speed with which it is delivered. A crisis rarely comes announced and will always leave an impact on a library’s reputation. It is essential that communications are handled effectively during and in the aftermath of a crisis. Hear from Gregg Dodd, Director of Marketing for Columbus Metropolitan Library, who dealt with a shooting earlier this summer in their Main Library. He’ll provide an overview of the shooting incident and how he executed CML’s crisis communications plan. He’ll share practical strategies that will help you implement a plan and how to navigate the complexities of message dissemination during a crisis.

Friday, September 29, 2017
12:30pm - 2:00pm
Online Webinar
Online Webinar

Event Organizer

Heather Campbell Shock

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